What is marketing?
I want you to ponder this question for a bit.
When I ask fitness leaders this question, I get answers such as: “marketing is what you put out there for people to see”. Or: “advertising”.
I would like to challenge your thinking.
Marketing is the sum of all the actions you take before, during, and after someone is your client.
Before someone becomes your client, there’s a LOT of work that goes into figuring out who you are as a brand, how you stand out from the competition, and why someone would choose your studio or gym.
(Hint: I’ll be talking more on this topic in a bit, as it is very neglected in the fitness industry). And then, yes – “putting yourself out there to the world”
During the period someone becomes your client, there is more work that goes into making sure you are offering a superior experience that will make your client come back for more. And leave you a 5 star review.
After someone chooses to take a break from your services – there is more work to be done to stay in touch with them. There’s no reason why they can’t become your customers in the future! Or refer you to their friends because of the stellar experience they received.
In future articles, I’ll be talking more about each of these topics.
For now, remember your new definition of marketing: the actions you take before, during, and after someone is your client.
PS: Wanna get $100 off an upcoming fitness marketing workshop? Check out our list of upcoming workshops and sign up to our mailing list.